Even though one of the Oskav design team was related to the man who had introduced sunglasses to UK high streets back in the pre-internet world of the 80s, we soon discovered that the only way to get the designer passive 3D glasses we wanted was to organise the research, design, manufacture and marketing of our own range of designer passive 3D glasses in a completely new way.
In the old days, you would fly to Milan for the design, prototyping and testing of your dream design. Blow tons of money on a brand building TV, Press and Poster campaign. Sell all your stock into distributors at a huge discount and watch in horror as the price of the product balooned out of all recognition while your margins were squeezed dry.
Cut to the digital age and the team realised that to create the perfect combination of classic style, sunglass-quality frames, high density circular polarised lenses and special protection wallet at an affordable price, we could do all the design in-house and then go direct to customers via the web to keep the cost down. Easy. Yeah dream on.
It took another 2 years of design, sourcing, prototyping and testing to meet out team's objective of high quality designer passive 3D glasses at a high street price. It was worth all the effort, because now the time to buy your own pair of designer passive 3D glasses by Oskav has arrived. Glasses that allow you to see every 3D movie like you have never seen it before – in style.